Archive by Author

Featured Review: The Cluetrain Manifesto

url=’http://www.readingsocialmedia.com/?p=103′;The Cluetrain Manifesto: The End of Business as Usual
Review by Mark McLaren
The Cluetrain Manifesto started in 1999 as a set of 95 theses written in collaboration by four men who can rightfully be called Pioneers of Web 2.0: David Weinberger, Doc Searls, Christopher Locke and Rick Levine. The work was originally put together online and [...]

All Aboard The Cluetrain! – Our February 2010 Book Selection

url=’http://www.readingsocialmedia.com/?p=94′;by Veronica
Maya and I attended Social Media Breakfast Seattle on January 19, and learned a lot about influencer engagement from Sean O’Driscoll of Ants Eye View. During the event, Sean gave away several copies of The Cluetrain Manifesto to the audience. Maya and I looked at each other and thought, bingo! It’s the perfect selection [...]

CrushIt – A skype meet with Gary Vaynerchuck and other fun!

url=’http://www.readingsocialmedia.com/?p=83′;
Gary Vaynerchuck projected on the wall at our @readsm chat
Gary Vaynerchuck was kind enough to Skype with us ( @readsm) on Friday to talk about his book Crush It .
I loved Gary’s no nonsense approach in the book and the combination of his own stories, doses of inspiration and an awesome list of exactly what [...]

Our 1st Wine + Cheese night for #ReadSM – 9/25/09

url=’http://www.readingsocialmedia.com/?p=76′;Hello to all Reading Social Media participants!
We wanted to catch up with everyone on what’s happening with our book club. On Friday, September 25, 2009, we had our very first wine and cheese night, hosted at Maya’s home. About a dozen people came and shared reviews and thoughts about Trust Agents.

Ben Resnick
Gwen Gyldenege
Veronica Sopher
Colleen Carrington
Warren Sukernek
Colin [...]

Announcing #readsm chat and a few cool slide decks you can “Trust”

url=’http://www.readingsocialmedia.com/?p=69′;Time for a twitter chat! Let us meet on twitter and use the #readsm hashtag to talk #trustagents.  Twitter is a great place to meet and talk about anything – so why not #trustagents, right? It really does not matter how far along you are in the book, this is just an opportunity to talk [...]

Marketing of Trust Agents – The proof is in the pudding!

Marketing of Trust Agents – The proof is in the pudding!

url=’http://www.readingsocialmedia.com/?p=60′;In today’s age of transparency and with a plethora of social media tools, it is easier to learn by watching people everyday. And yes, I am now starting to people watch. Not my fault, all Chris Brogan and Julien
As I read the book “Trust Agents”, I am also watching closely a number of [...]

Have you ever made up your own game?

Have you ever made up your own game?

url=’http://www.readingsocialmedia.com/?p=31′;
Chapter 2 of Trust Agents talks about making one’s own game. It mentions many great examples: Wine Library TV, the Huffington Post, Google, etc. All of these are great stories of successful new games. If you’re reading this blog and Trust Agents, it is very likely that you, too, are thinking of or already knee-deep [...]

A few reviews of Trust Agents

A few reviews of Trust Agents

url=’http://www.readingsocialmedia.com/?p=22′;I really just started reading the book Trust Agents by Chris Brogan and Julien Smith. It is too early to review the book myself, but here are a few reviews from people around the web -

Jason Baer wonders if Social Connectivity Can be Taught

And that’s the thing. In truth, this isn’t a business book. [...]

Announcing Our Book for September 2009 – Trust Agents

Announcing Our Book for September 2009 – Trust Agents

url=’http://www.readingsocialmedia.com/?p=15′;It is with much excitement that we announce the very 1st selection for Reading Social Media: Trust Agents by Chris Brogan and Julien Smith! After much anticipation, the book was officially launched on August 24, 2009, and quickly made the New York Times Bestseller list.
Maya and Veronica got their hands on signed copies during Gnomedex [...]

“Reading Social Media” – A Social media book club, driven by social media

“Reading Social Media” – A Social media book club, driven by social media

url=’http://www.readingsocialmedia.com/?p=4′;
Welcome to Social Media Book Club! This space was born out of a group of people who are passionate about social media and reading. Everyone is welcome, so please join us! We’re interested in your take on our reading list.
We will read 1 book per month, and disucss it extensively on this blog and on [...]