Marketing of Trust Agents – The proof is in the pudding!
In today’s age of transparency and with a plethora of social media tools, it is easier to learn by watching people everyday. And yes, I am now starting to people watch. Not my fault, all Chris Brogan and Julien 
As I read the book “Trust Agents”, I am also watching closely a number of people referenced in the book, in the hopes of taking away more than just what is in the book – and in the process I am watching Chris Brogan himself….reading his posts, watching him talk …
I have to say that I am impressed – almost to the point of disbelief. Chris Brogan is showing us that the concepts in his book work, by using them to market this very book. He has just been leveraging the trust he has built up to market his book …and as easy as it might seem to someone just watching him, I have a feeling none of it would have been possible if Chris Brogan had not gained our trust over the years.
And as he says in his blog post today -
So far, Julien and I have been very fortunate. Trust Agents hit the New York Times list within two days of the book coming out. The week after, we hit the Wall Street Journal list. That was you. YOU did all that, and I’m grateful.
As part of the promotion, I made a trade. I gave away 5 deals of “200 books for a 1/2 day of my time” and then gave away 4 (there’s still one left) of “300 books for a 1/2 day of my time.” That most definitely moved the needle. I’m in the midst of fulfilling all those requests, by the way. It’s a LOT of flying, but it’s also a great way to get out and meet great folks.
So Chris has just asked people to buy his book and they have.Because he has built people’s trust and provided them with value in the past. I know that is a big part of why I bought the book.
Today, he is asking people for ideas as to how he can tie Trust Agents to social change. There are so many great comments out on his post already, but I am thinking hard, really hard. I already have a book, but I continue to think harder about how we could figure out a win for a non-profit if we could only help him sell some books ….
What ideas do you have?
ReadingSocialMedia was born in Seattle. Trust Agents was the first book we chose because a number of us bought the book at Gnomedex 9.0 last month. It was also at Gnomedex that we heard @hardlynormal speak … Right at the start of Gnomedex, a number of us were involved with @Voluntweetup. Twestival is just a day away too and TwestivalSeattle is supporting @YouthCareSea.
Do YOU have any ideas as to how can tie Trust Agents to Social Good in the Seattle area or wherever YOU live?
There is a lot more we can do by putting our heads together – so if you have an idea, please do share it!
-Maya
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