All Aboard The Cluetrain! – Our February 2010 Book Selection

by Veronica

Maya and I attended Social Media Breakfast Seattle on January 19, and learned a lot about influencer engagement from Sean O’Driscoll of Ants Eye View. During the event, Sean gave away several copies of The Cluetrain Manifesto to the audience. Maya and I looked at each other and thought, bingo! It’s the perfect selection for our book club!

The Cluetrain Manifesto, which began as a web site in 1999, is more relevant than ever. It is about understanding the future of business, with great ideas and stories from business and technology leaders. The 10th anniversary edition includes some great new content, and Kathy Gill tells me it’s worth purchasing and re-reading.

Many of our book club participants are new to social media, so if you haven’t read this book, now is a great opportunity to pick it up and discuss it along with everyone. If you have read it, please do share your thoughts and join us during our tweet-chat session (TBA)!